01Product Strategy
Understanding what to build before touching Figma. I partner with founders and PMs to map user needs against business goals and shape a clear product direction.
02Interaction Design
Every tap, scroll, and state matters. I design systems of interaction — not just screens — that feel natural, responsive, and deeply intentional.
03Design Systems
Scalable component libraries, token architectures, and the processes that keep teams aligned. Design systems are a product too.
04User Research
Interviews, diary studies, usability tests. I go where the users are and translate what I find into design decisions with clear rationale.