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Registration & Onboarding
Flow
gigmit is a digital platform connecting artists with promoters and venues, simplifying booking for live music events. As Product Designer & UX Researcher, I led a full redesign of the registration and onboarding flow to improve conversion and reduce drop-off.
+189%
Onboarding completion
+219%
Users reaching checkout
47% faster
Time to checkout click
The challenge
gigmit's artist onboarding experience was friction-heavy and misaligned with conversion goals. The flow needed to work harder for mobile traffic, reduce unnecessary fields, and help users understand value before the PRO trial step.
Research & discovery
We analyzed traffic sources, onboarding metrics, device behavior, and form field relevance. That work revealed the greatest opportunities in mobile friction, unclear intent, and a confusing path into the PRO trial.
What I changed
Key redesign moments from gigmit onboarding
Four focus areas grounded in research, flow, conversion, and validation — each illustrated with a key gigmit screen.
Results: New Registrations & New Subscriptions
Registrations
completionBefore
12.5%
→
After
30.9%
+18.4 pp
Registrations
drop-offBefore
81.3%
→
After
67.0%
-14.3 pp
Subscriptions
reached checkoutBefore
7.3%
→
After
23.3%
+219%
Subscriptions
conversionBefore
0.66%
→
After
2.08%
+217%
What I learned
Redesigning the homepage taught me that **clarity and motivation go hand in hand**. When users instantly understand what’s offered and why it matters, they’re far more likely to take the next step. Improving sign-ups wasn’t about flashy visuals — it was about empathy, focus, and reducing friction at every click.