Homepage
Redesign
gigmit is a digital platform connecting artists with promoters and venues, simplifying booking for live music events. As Product Designer & UX Researcher, I led a full redesign of the registration and onboarding flow to improve conversion and reduce drop-off.
+79%
Visitors who started registration
+108%
Mobile conversion rate
-10.6 pp
Drop off
Challenges
Increase registrations
Increase the number of users starting the registration process
Better Sign-Up experience
Support improvements in the overall registration flow
Mobile first
Prioritize mobile usability and accessibility
Brand & community growth
Strengthen gigmit's branding and community-driven message
Process
1. Pre-Launch Analysis reviewed traffic sources and user behaviour using heatmaps, identified friction points and drop-off areas, and analysed niche competitors.
2. Design & Content Strategy developed a value proposition centred on community, simplified homepage layout and visual hierarchy, added clear CTAs, applied design writing to refine copy, and ensured mobile-first accessibility.
3. Post-Launch Validation measured behaviour with heatmaps and analytics (Amplitude) to verify design impact and iterated where necessary.
What I changed
Key redesign moments from gigmit homepage
Key design decisions shaped by user research and a stronger community-driven value proposition — showcased through the redesigned homepage.
Results
Mobile Users
started registration+79%
Visitors who started the registration process
Mobile Users
conversion+108%
Overall mobile conversion rate (completed registration)
Mobile Users
drop-off-10.6 pp
Drop off
All Users
conversion+102%
Overall conversion rate (completed registration)